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Ross Stores Competitors: ROST Peers in 2026

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·4 min read
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Ross Stores, Inc. ($ROST) is a leading player in the U.S. off-price retail sector, known for offering significant discounts on brand name apparel and home fashions. The company operates two main banners—Ross Dress for Less and dd’s DISCOUNTS—targeting value-driven customers seeking quality merchandise at prices well below those of traditional department and specialty stores. In a highly competitive retail landscape, Ross faces direct competition from other off-price retailers, as well as from department stores, discount stores, and mass merchants. Below, we explore Ross’s key competitors and peers, highlighting their competitive positioning, product lines, and how they stack up against Ross.


Key Competitors and Peers of Ross Stores, Inc.

  • TJX Companies, Inc. ($TJX**)**
  • Burlington Stores, Inc. ($BURL**)**
  • Kohl’s Corporation ($KSS**)**
  • Dollar General Corporation ($DG**)**
  • Macy’s, Inc. ($M**)**
  • Walmart Inc. ($WMT**)**
  • Dillard’s, Inc. ($DDS**)**
  • Target Corporation ($TGT**)**

Competitive Comparison Table

TickerCompany NameSubsectorMarket CapKey Product Lines/BannersPositioning vs. Ross Stores
$ROSTRoss Stores, Inc.Apparel Retail$75.64BRoss Dress for Less, dd’s DISCOUNTS; apparel, footwear, home, beauty, accessories, toys, cookware, electronics, etc.Baseline: Largest U.S. off-price apparel/home chain; 20%-60%/20%-70% below department/discount stores.
$TJXTJX Companies, Inc.Apparel Retail$175.02BTJ Maxx, Marshalls, HomeGoods, Homesense, Sierra; apparel, accessories, home, beauty, gourmet food, pet, toys, etc.Direct peer; similar discounting (20%-60%), broader by banner and global reach.
$BURLBurlington Stores, Inc.Apparel Retail$20.39BBurlington Stores; women’s, men’s, youth, baby, beauty, footwear, accessories, home, toys, gifts, coats.Very close peer; similar off-price/treasure-hunt model, discounting up to 60%.
$KSSKohl’s CorporationDepartment Stores$1.47BKohl’s stores/website; proprietary/national brand apparel, footwear, accessories, beauty, home, Sephora shop-in-shop.More moderate department store; omnichannel, digital focus, not off-price/treasure-hunt.
$DGDollar General CorporationDiscount Stores$23.27BDollar General, pOpshelf; consumables, home, seasonal, basic apparel, cleaning, pet, party goods.Not direct peer; small-box discount essentials, convenience focus, not off-price apparel/home.
$MMacy’s, Inc.Department Stores$5.45BMacy’s, Bloomingdale’s, Bluemercury; apparel, accessories, home, beauty, luxury, off-price (Backstage), spa services.Broader/premium; spans department, off-price, luxury, digital; some overlap via Backstage, but targets higher-income too.
$WMTWalmart Inc.Discount Stores$958.67BWalmart, Sam’s Club; grocery, general merchandise, apparel, home, health, private brands.Mass merchant; everyday low price, omnichannel, broader assortment, not off-price/treasure-hunt.
$DDSDillard’s, Inc.Department Stores$8.77BDillard’s stores/website; apparel, cosmetics, home, private/exclusive brands.Traditional department store; fashion/service focus, private label, not off-price/treasure-hunt.
$TGTTarget CorporationDiscount Stores$57.04BTarget; apparel, beauty, food, home, hardlines, household, exclusive/owned brands, shop-in-shops (Apple, Ulta, Levi’s).Mass merchant; style/design/value, omnichannel, exclusive brands, not off-price/treasure-hunt.

Ross Stores vs. Key Competitors:

  • Ross Stores vs. TJX Companies ($TJX**):**
    • Both are leading off-price apparel and home fashion retailers, offering 20%-60% discounts below full-price retailers.
    • TJX operates more banners (TJ Maxx, Marshalls, HomeGoods, etc.) and has a broader global footprint.
    • Ross positions itself as the largest U.S. off-price chain, while TJX claims global leadership.
  • Ross Stores vs. Burlington Stores ($BURL**):**
    • Burlington is a direct off-price peer, emphasizing a treasure-hunt experience and similar discounting (up to 60% off).
    • Both focus on branded value and in-season merchandise, but Ross also operates dd’s DISCOUNTS for lower-income customers.
  • Ross Stores vs. Kohl’s Corporation ($KSS**):**
    • Kohl’s is a moderate department store with a mix of proprietary and national brands, and a strong omnichannel presence.
    • Unlike Ross, Kohl’s does not operate an off-price/treasure-hunt model and emphasizes digital integration.
  • Ross Stores vs. Dollar General ($DG**):**
    • Dollar General is a discount essentials retailer with a focus on convenience and consumables.
    • Not a direct off-price apparel competitor; Ross targets branded/designer value in apparel/home.
  • Ross Stores vs. Macy’s, Inc. ($M**):**
    • Macy’s covers a broader spectrum, from value-conscious to luxury, with department, off-price (Backstage), and luxury banners.
    • Macy’s targets a wider income range, including affluent customers, while Ross focuses on value-driven shoppers.
  • Ross Stores vs. Walmart Inc. ($WMT**):**
    • Walmart is a mass merchant with a vast assortment and omnichannel capabilities, competing on everyday low price.
    • Overlap exists in value apparel/home, but Walmart’s model is not off-price/treasure-hunt.
  • Ross Stores vs. Dillard’s, Inc. ($DDS**):**
    • Dillard’s is a traditional department store with a focus on fashion, service, and private/exclusive brands.
    • Not an off-price retailer; Ross’s model is based on branded/designer bargains and treasure-hunt shopping.
  • Ross Stores vs. Target Corporation ($TGT**):**
    • Target is a mass merchant with a curated assortment, exclusive brands, and omnichannel convenience.
    • Competes on style/design/value, but not on off-price/treasure-hunt; different sourcing and fulfillment models.

Conclusion

Ross Stores, Inc. ($ROST) operates in a dynamic and competitive retail environment, with its closest peers being other off-price retailers like TJX Companies and Burlington Stores. While department stores, discount stores, and mass merchants such as Kohl’s, Macy’s, Walmart, Dillard’s, and Target also compete for value-conscious shoppers, their business models, product assortments, and customer experiences differ significantly from Ross’s off-price, treasure-hunt approach. As the largest U.S. off-price apparel and home fashion chain, Ross continues to differentiate itself through deep discounts, a well-balanced assortment, and a focus on value-driven customers.

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